U.S. Federation of Sisters of St. Joseph 2018 logo

 

On the anniversary of the founding of the U.S. Federation of the Sisters of St. Joseph, we are pleased to announce the unveiling of our new logo. The logo, created by graphic designer Allan Johnson with consultation from the logo design committee, reflects the Federation's ongoing commitment to creating a unifying story and future.

"When I look at the new logo, it speaks to me of who we have become as a Federation," said Sr. Patty Johnson, executive director of the U.S. Federation.

"It encompasses so much — it is vibrant, dynamic, open, joyous, trinitarian, mystical, and not yet complete. The Federation is at an exciting, yet crucial point in our history. We are finding ways to be more inclusive, hospitable, and welcoming, while at the same time exploring new ways to be responsive to the needs of our members. To me, this logo speaks of where we are today and the future we envision," she continued.

The new logo was designed by Allan Johnson in consultation with the logo design committee consisting of: Stephanie Hall, Erie communications director; Cathy Doud, Concordia communications director; Sr. Joanne Gallagher, Boston communications director; Kim Westerman, communications director for the Carondelet congregation; Sr. Patty Johnson, executive director of the Federation; and Kristen Whitney Daniels, assistant director of the Federation.

This logo has been six years in the making. It was originally commissioned in 2012 and recommissioned in 2016 by the Leadership Council. The logo was further put on hold during the Federation's organizational audit to allow the committee time to reflect on what the findings would mean for the future of the Federation. The historic decision at the 2017 Leadership Assembly to open membership to agrégées, associates, partners in mission, St. Joseph Worker community, and those who share the charism as defined by their congregation paved the way for the 2018 logo design committee to begin their work to find a unifying image.

Doud, communication director for the Sisters of St. Joseph of Concordia, called the committee "a great cooperative process" that "allowed a diverse group of communicators, located far apart geographically, to be able to come together and find a unifying image."

In addition to the Federation's new tagline, "United in Mission — Loving God and Neighbor," Sr. Patty agreed that the image itself represents "dynamic union."

"Our hope is that the 'mark' or 'icon' would convey movement, growth, Trinity, and dynamic union. We believe that the mark … speaks to circling the city and could be seen as a flame," Sr. Patty said.

While Westerman, communications director for the Carondelet congregation, sees the image a little differently, she agrees with its representation.

"I love the symbolism of life and acceptance embedded in this new logo," Westerman said. "It's as if a new beginning in the form of a plant is unfurling from the open circle of the Federation. By widening our circle, something new will emerge!"

The release of the logo also marks the anniversary of the founding of the U.S. Federation. The Federation was founded during a 55-minute meeting taking place at Alverno College, Aug. 21, 1966.

Sr. Joanne found it fitting that the logo was to be released on the anniversary of the Federation's creation.

"The CSSJ U.S. Federation officially came into being at a meeting of less than 60 minutes yet it has taken us 6 years to design a new logo!" Sr. Joanne said. "However, the process during these past few months has been inspiring and affirming in the realization that we truly are united in mission."

In celebration of the new logo, the Federation will be launching our own online store. The online store, which will be available through our website this month, will feature a variety of items with our new logo on it including apparel, tote bags, hats, water bottles and limited edition pins commemorating the new logo.

The Federation would like to thank Allan Johnson and the entire logo design committee for the time and energy they put into creating the perfect logo to lead the Federation into the future.